Dedicated to creating that fine balance between USABILITY + good design

Dedicated to creating that fine balance between USABILITY + good design

View my work

Worked with...

The companies I’ve worked with over the last 11 years+

My UX approach

Lead with data, reduce ambiguity, rely on established UX best practices, and test anything unique or specific to the business context. Users find comfort in familiar design patterns, so there's no need to reinvent the wheel unless innovation is needed to solve a problem!

Lead with data, reduce ambiguity, rely on established UX best practices, and test anything unique or specific to the business context. Users find comfort in familiar design patterns, so there's no need to reinvent the wheel unless innovation is needed to solve a problem!

Case Studies

Diverse experience across industries including baby care, travel, and finance…

A people-focused professional who values strong working relationships to foster collaboration and drive results.

I lead with empathy, curiosity, and clarity. Whether mentoring designers, shaping strategy, or driving product improvements, I'm committed to creating an environment where people feel trusted and empowered to do their best work. I believe in relying on data to guide prioritisation and drive decision-making which eliminates personal preference

Outside of work, I'm equally creative and consider myself quite active. If I'm not tweaking hi-hats in FL Studio or digging through vinyl crates for hidden gems, you'll likely find me on a padel court or talking football.

Work with me

Whether for permanent roles or freelance opportunities, please don’t hesitate to reach out and I’ll get back to you at the nearest opportunity...

_pmulv.